BYD Enters Passenger Car Dealer Partnership with Inchcape for Belgium and Luxembourg

20 Sep 2022

  • BYD appoints Inchcape as dealer partner introducing its passenger cars and world-leading EV technology to customers in Belgium and Luxembourg
  • Inchcape will provide sales and aftersales services offering a full omnichannel experience to BeLux customers with deliveries in Q4 2022
  • The first BYD store will open in Brussels during October 2022 showcasing a range of BYD electric cars, including the HAN electric sedan, the all-wheel-drive seven seater TANG SUV and the BYD ATTO 3 C-segment SUV

Rotterdam, the Netherlands – BYD, the world's leading manufacturer of New Energy Vehicles (NEVs) and power batteries, has appointed Inchcape as its dealer partner for BYD passenger cars in Belgium and Luxembourg.

This strategic partnership with Inchcape introduces BYD electric passenger cars to the BeLux market from October 2022. Long-established in these markets, Inchcape will provide sales and aftersales services for BYD passenger cars across both countries, offering customers an exceptional omnichannel experience to suit preferences. Several physical stores will be opened at key locations in Belgium. The first BYD pioneering store is expected to open in Brussels during October 2022, allowing customers to view and test drive BYD passenger cars, while showcasing the world-leading EV technology. First deliveries of BYD cars will be made to customers in Q4.

Equipped with the world's leading battery and powertrain technology, the first BYD zero-emission car models to be introduced to BeLux customers, includes the BYD HAN, a sporty high-tech, high-performance electric sedan; the BYD TANG, a seven seater all-wheel-drive SUV; and the BYD ATTO 3, an expressive and dynamic C-segment SUV built on BYD's intelligent e-Platform 3.0. At the core of all BYD car models is the revolutionary Blade Battery for exceptional safety, performance and durability, born out of BYD's 27 years' experience in power battery development and technology.

The formation of carefully selected dealer partnerships is integral to BYD's belief in the benefits of local cooperations and market knowledge, to deliver effective levels of product support and service to local customers. Inchcape has an established track record in supporting OEMs in new markets, as well as extensive expertise in EVs, with industry leading resources to support EV expansion. Adding to this commitment to customers is the launch of a new BYD website -

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, said: "BYD is pleased to be partnering with Inchcape, as we introduce our exciting eco-friendly passenger car range bringing the very latest in world-leading EV technology to consumers in Belgium and Luxembourg. BYD is passionate about innovating zero-emission transportation, and also unwavering in our commitment to localised support for all customers. Inchcape has both local knowledge and industry expertise, as well as exceptional resources, to fulfil our expectations for customer service. Together, we are excited to achieve our shared vision for accelerating the growth of electrification and zero-emission transport in BeLux."

Glafkos Persianis, CEO of Inchcape Europe, commented: "Together with BYD, we see our partnership as an excellent opportunity to combine BYD's market leading electric battery innovation and environmental credentials with Inchcape's market entry capabilities, as well as our technology advantage and solutions. BYD's vision to push sustainability beyond zero-emissions through adoption of its new technologies is fully aligned with Inchcape's environmental goals. Together with the support of this platform, we will offer customers a class-leading omnichannel experience with an all-new world class passenger vehicle range."