BYD Appoints DENZEL Group as Dealer Partner in Austria

13 Oct 2022

  • BYD appoints DENZEL GROUP as Sales & Aftersales Dealer Partner for the Austrian market.
  • BYD will start selling the BYD ATTO 3, TANG and HAN full electric vehicle range featuring world-leading EV technology in Austria as early as Q4 2022.

Rotterdam, the Netherlands - BYD (Build Your Dreams), the world’s leading manufacturer of new energy passenger vehicles has appointed DENZEL Group as its dealer partner in Austria. The strategic partnership with DENZEL Group is an important cooperation for BYD as it expands its technologically advanced electric car business in Europe.

BYD has gained global recognition for its pioneering achievements and influential progress in world-leading electric vehicle technology. DENZEL Group’s local experience and long-standing reputation in Austria, will further leverage the introduction of BYD’s innovative range of environmentally-friendly electric cars.

DENZEL Group starts building up the BYD dealer network across Austria with immediate effect and will commence selling BYD's range of zero-emission electric passenger cars including the BYD ATTO 3 C-segment SUV; the TANG E-segment SUV and the HAN E-segment Sedan with sales commencing as early as Q4 2022. The first pioneering store will open this December in Vienna, giving customers the opportunity to experience BYD’s inspiring electric car range.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division: "We are pleased to start our BYD car journey in Austria with such an experienced partner as DENZEL Group. Such recognition of the DENZEL Group name, and its resources, will enable BYD to quickly raise awareness of the BYD brand in Austria. and together, we will provide high levels of localised customer services. We look forward to realising our shared vision for accelerating electrification and zero-emission transport in Austria."

Hansjörg Mayr, Member of the Executive Board of DENZEL Group: "It is an exciting partnership that fits perfectly with our sustainability goals. BYD is the world's leading electric car manufacturer, known for its groundbreaking battery technology which is at the heart of all BYD's technologically advanced electric cars. We are pleased to be able to offer our customers in Austria a wide range of environmentally-friendly BYD vehicles with good availability at the market launch. The development of a highly qualified dealer network will also start quickly. We are looking forward to our cooperation with BYD and the role we will play in introducing BYD electric cars to consumers in Austria. "